Besides the Design Hall , DoD (Design of Designers) is another highlight to be newly launched during Furniture China 2012, taking place on 11th-14th September.

After more than ten years, through being rigidly selected by a process of survival of the fittest, Chinese design is increasingly earning its fame and establishing its own image in the world circle. Meanwhile, contributed by accumulation and innovation, design of China get greatly both improved in products and advanced in world position, so with Chinese furniture and domestic furniture enterprises which are entrepreneurial and branding-oriented instead of traditional operating mode of workshop.

For the time being, Chinese furniture and home furnishing industries urgently call for original design internationalized to elevate brand image. DoD (Design of Designers) emerges as the times require exclusively for those talented designers with their unparalleled works, serving as a platform between designers and the furniture industry both for communicating and trading.

Up till now, the famous designers of Chinese influential designing styles have confirmed to attend in groups. Moreover, overseas designers also show strong interest in DoD (Design of Designers). During the event, wonderful speeches concerning different topics will also be brought to the audience by nearly ten distinguished artists and outstanding designers.