Running straight through the heart of 100% Design, from the Central Bar to the Auditorium, the area for Emerging Brands was unmissable. Considered one of the more popular areas of the show, visitors had a chance to see some of the less established brands (in existence for 5 years or less) showcase the latest products, accessories and design approaches. Each exhibitor was carefully chosen, and there was an overwhelming feeling of quality and innovation to the Emerging Brands this year, something we look forward to transferring and progressing in to 100% Design 2013.