INDIA - IFBRANDS TO OPEN FENDI FURNITURE STORE (16.02.10)

International Furnit­ure Brands, a retail chain for luxury home products earlier known as Hurtado, plans to open a store for the Italian furniture brand Fendi in India. The brand recently launched the Fendi Casa collection in its existing store in Delhi. IFBrands is also looking for a tie-up with Armani Casa, another Italian bra­nd, to open a mono store. IFBrands also plans to soon launch children’s fur­niture collections. Said Ta­ra. Started in 1989, the br­and represents 30 intern­a­tional designer furniture li­nes, furnishings, lighting and accessories from high-end brands including Fergson Copeland, Christopher Guy, Fendi Casa, Kenzo Ma­ison, Donghia, Ipe Cavalli and many others. The company imports the furniture from Europe and the US. Though it originally sta­rted with classical furnit­ure, IFBrands now has a mix of traditional and contemporary furniture. With a presence already in Mumbai, Delhi and Bangalore, IFBrands plans to open stores in Hyderabad and Kolkata this year and add two more stores in no­rth Mumbai.



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