USA - ITAL ART DESIGN ADDING TO ITALART UPHOLSTERY LINE (07.07.10)
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Ital Art Design will add new pieces to its Italart upholstery collection at the upcoming market in Las Vegas.
The line, made here in the company's southern California factory, did "very well" in April High Point, enticing buyers with its high-end looks at "the best quality with a competitive price," said Mike Balkian, CEO.
Key features include exposed wood and high-end fabrics from Robert Allen, Kravet, Beacon Hill, and imports from Belgium. A key selling option is that all finishes and fabrics in the collection are one price, making it easy for sales associates to sell and consumers to understand.
Construction includes hardwood frames, eight-way hand-tied springs and down and fiber fill for cushions.
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